Topics

ROI


2019 Marketing Budget Planning: Questions to Help You Get Started

2019 Marketing Budget Planning: Questions to Help You Get Started

It’s That Time: 2019 Marketing Budget Planning Developing your 2019 marketing budget is nobody’s favorite time of year. But it’s inevitable. Like clockwork each year, it’s here. As an agency immersed in helping businesses deliver the results they need to thrive, we understand first-hand that marketing budget planning can be overwhelming and taxing. Knowing what to include to deliver the results needed seems nearly impossible for many VPs of Marketing looking to drive growth, build brand, drive lead gen, and fuel revenue. We know CFOs can be tough audiences. In fact, many VPs of Marketing...
Read more >

Use Your Brand to Cultivate Customer Engagement and Reap the ROI

Use Your Brand to Cultivate Customer Engagement and Reap the ROI

Customer Engagement, More Complicated Than That When it comes to customer engagement, not all engagement is created equal. And despite some misconceptions, engagement is never a simple question of engaged vs. unengaged. In fact, customer engagement can’t be dictated by a single engaged or unengaged behavior. Understanding the value of a customer’s engagement can’t be boiled down to a  ‘like’ or a single purchase. We define customer engagement as a set of behaviors. This means customer engagement is about the relationship between a customer.  So when fostered, the relationship can progress,...
Read more >