What Is Your Brand’s Future State?
Why talk about the future state of your brand? Look ahead and dream about what would make your brand a kick-ass success. Now start planning for it. What if you could turn the clock back 5 years? Thinking about the state of your brand and business today, what would you have done to make your brand either stronger today, or more fit for the future it faces? If we had this magical power, we would be able to go back and pull the strings, turn the dials, and change the gears of our complex brand workings. With the power of hindsight, we’d be able to avert many of the business problems that plague...
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