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Redefining What It Means to Be a Sustainable Brand in 2018

Redefining What It Means to Be a Sustainable Brand in 2018

An Interesting Time for Sustainability We’ve reached an important pivot in sustainability – one that puts a bit more pressure on businesses and brands to step up and fuel change. As the world sees the negative effects of climate change, water scarcity, species extinction, etc. play out in real time, brands have the opportunity to play a huge role in actively championing better policies, transforming markets, and changing consumer behavior at scale. And many are stepping up to the plate. For example, over 1,200 companies are now calling for a price on carbon, and many, including Unilever, are...
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