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mistakes


Mistakes to Avoid When Preparing for a Branding Project

Mistakes to Avoid When Preparing for a Branding Project

All Signs Point to a Branding Project There are a lot of common signs that indicate it may be the right time for a branding project. Maybe your business has experienced high grown and you are ready to reposition to prepare for your next round of funding. Or maybe it isn’t growing fast enough and you need to find a way to differentiate your brand to compete more strongly. Perhaps your competitive set has changed and with it, the industry has evolved opening a new category for you to shift into. With markets and categories shifting so quickly, many organizations are left feeling lost as to how...
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5 Common Mistakes in Brand Design Today

5 Common Mistakes in Brand Design Today

The Brand Design Journey If you’re looking for a brand design or redesign, you’ll need more than a logo or a new website. Brand design is bigger than that. Designing a brand entails designing every moment and experience people have with your brand. It’s about every touchpoint, and these days nothing goes unnoticed. Brand design reflects how your brand looks and how it feels. This means colors, graphic language, typeface, photography, and your logo. In the end, brand design is what brings the brand to life. It’s what makes your brand recognizable and powerful to the people that matter...
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