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millennials

What Generation Z Values From Brands

November 5, 2020 —

What Generation Z Values From Brands

Just a few years ago, Millennials were the hottest and most talked about generational cohort on the block, driving consumer behavior and value trends in the market. But in 2020, Generation Z has noticeably taken the wheel, accelerating actions and demanding accountability for brands to live and breathe diversity & inclusion, authenticity, and social responsibility. Who is Gen Z and why are they so influential? Gen Z, ages 8-23 today, are true digital natives. The first generation to be fully foreign to life before the digital landscape, Gen Z accounts for 20.46% of the total U.S....
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Generation Z: A New Generation With New Challenges for Brands

November 1, 2018 —

Generation Z: A New Generation With New Challenges for Brands

Gen Z, Already? For the past several years the spotlight has been on one generation: yes, millennials – the most studied and arguably the most sought after (or talked about) generation by brands and businesses to date. We, for one, have discussed: what brands they love, where they put their money, where they put their loyalty, why where they work matters, if all the “millennial advertising” hype is even worth it… Now, it seems the focus is shifting. The internet, advertisers, and marketers today are starting to pay a little more attention to those millennials’ younger siblings:...
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Why Millennials Love These Brands

October 26, 2016 —

Why Millennials Love These Brands

Millennials: Center Stage for Brands Millennials now represent the largest group of consumers within the U.S., and thriving brands today are highly aware of this. When millennials are wielding over $170 billion per year in purchasing power, there’s no ignoring this group of consumers. Brands don’t win over millennials easily. In fact, in many ways, they hold higher expectations of the businesses they work for, the brands they buy from, and pledge loyalty to. Big Demands Millennials stand at the forefront of technology – demanding that brands offer more efficiency, innovation,...
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Meaningful Millennials: On Brand Loyalty

February 18, 2016 —

Meaningful Millennials: On Brand Loyalty

This is the third installment of our weekly series entitled “Meaningful Millennials”, where we interview millennials on a variety of different subjects that are top of mind for us in the studio. As a brand strategy firm, we work with our clients to help create and roll out strategies that enable their brand, their business, and their workplaces to be more meaningful. We believe that with meaning comes loyalty. And with loyalty comes sustained and successful business. This month, we have been focusing on how brands can build loyal relationships with millennials that inspire connections,...
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Meaningful Millennials: In the Workplace

February 11, 2016 —

Meaningful Millennials: In the Workplace

This is the second installment in our weekly series entitled “Meaningful Millennials”, where we interview millennials on a variety of different subjects that are top of mind for us in the studio. As a brand strategy firm, we work with our clients to help develop strategies that enable their brand, their business, and their workplaces to be more meaningful. This year, there has been a lot of work in the studio around employer branding, improving employee engagement, shifting culture, recruiting top talent internationally, and understanding how to create a meaningful workplace for millennials....
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