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millennial

Meaningful Millennials: In the Workplace

February 11, 2016 —

Meaningful Millennials: In the Workplace

This is the second installment in our weekly series entitled “Meaningful Millennials”, where we interview millennials on a variety of different subjects that are top of mind for us in the studio. As a brand strategy firm, we work with our clients to help develop strategies that enable their brand, their business, and their workplaces to be more meaningful. This year, there has been a lot of work in the studio around employer branding, improving employee engagement, shifting culture, recruiting top talent internationally, and understanding how to create a meaningful workplace for millennials....
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Meaningful Millennials: A New Age of Payment

February 4, 2016 —

Meaningful Millennials: A New Age of Payment

Today we are launching a new weekly series entitled “Meaningful Millennials”, where we will interview millennials on a variety of different subjects. At Emotive Brand, because of current client work and upcoming pitches, we have FinTech on the brain. So our first week’s focus is “Payments.” Our question: What makes payment brands meaningful to and successful with millennials? We surveyed twelve millennials and here’s what we learned. FinTech brands can’t just be convenient. If your brand wants to be meaningful to and successful with millennials, you need to instill confidence and emote...
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Millennials. Baby Boomers. Can Brands Reach Both?

February 10, 2013 —

Millennials. Baby Boomers. Can Brands Reach Both?

Yesterday, I heard some folks having a conversation about how hard it is for brands and employers to engage millennials as consumers and employees. The litany of popular complaints was on full display. “They’re so spoiled, and they don’t even know it. Their parents showered them with everything and they think it will always be that way.” “No attention span, because someone else has always run the agenda for them.” “Superficial, just bouncing from one fad to the next.” “No work ethic. No drive. They want work to be enjoyable – what a fantasy!” “Hopeless consumers. Can’t make an individual...
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