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insights

Why It’s Frickin’ Hard for Organizations to Brand Themselves

July 22, 2017 —

Why It’s Frickin’ Hard for Organizations to Brand Themselves

The need for a branding agency is hard to determine sometimes. Many of Emotive Brand’s clients come to us after failed attempts to develop their own brand strategy. Just last week, a client sent us some themes they’d identified in an internal brand survey, along with a frustrated note: “We’ve gotten this far. We’re stuck. Can you help?” Why is it so hard for organizations to brand themselves from the inside? Aren’t the people who live and breathe a brand every day the most obvious choice to articulate it? That’s a logical conclusion, and clients who have tried often feel frustrated that they...
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How Client-Side Experience Informs Agency-Side Strategy: Interview with Emotive Brand Creative Director

June 15, 2017 —

How Client-Side Experience Informs Agency-Side Strategy: Interview with Emotive Brand Creative Director

Interview with Skott Bennett, Creative Director As Creative Director of Emotive Brand, Skott puts his client-side experience to work. An expert at creating meaningful solutions that meet the unique needs of both our customers and clients, Skott offers thoughts on how his years inside companies much like many of our clients inform his work agency-side today. What drew you to agency work? I always tried to bring an agency approach to my client-side experiences. And where I found this approach really worked was with brand-related projects. Identifying and defining the true purpose behind an...
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Feel the “Good Burn” of a Strategy that Surprises

June 13, 2017 —

Feel the “Good Burn” of a Strategy that Surprises

Get out of Your Comfort Zone How do you feel about the brand strategies your agency is producing? Good? Comfortable? If that’s the case, those strategies may not be doing as much for you as they can. Staying in your comfort zone strategically is about as impactful as staying in your comfort zone at the gym. If excellence is your aim, you’ll only get there by feeling the burn. Of course, a bad strategy will make you uncomfortable too. So how do you know when a strategy is pushing your brand uncomfortably toward excellence? Here Are Three Components of a Feel-The-Burn Strategy: 1. Information...
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The Role of Insights in Brand Strategy

May 12, 2017 —

The Role of Insights in Brand Strategy

The Role of Insights As a strategist at Emotive Brand, Carol Emert leads client engagements with a focus on close collaboration, deep insights, and compelling storytelling. Her passion is to deeply understand the unique truths of each client – their goals and vision, challenges and opportunities, people and purpose – and create strategy that propels them toward their highest aspirations. In this post, she offers her thoughts on the powerful role of insight when it comes to creating a resonant and meaningful brand strategy. What’s your best definition of an insight?   Insight is, by its...
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