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healthcare


Healthcare Brands: In An Era of Transformation, Where Is Your Value?

Healthcare Brands: In An Era of Transformation, Where Is Your Value?

Healthcare Brands, A Time of Transformation The healthcare industry is undergoing a massive transformation – and it’s about time! As new players emerge in the market, they expose the cracks buried deep within our bureaucratic medical system. Upstarts shine a light on unmet consumer needs and are sparking a shift in focus from provider to patient. This forces the entire healthcare industry to begin to explore the need for a holistic patient experience instead of a messy set of siloed solutions. If patients focus on value, healthcare brands are wise to follow suit. Just because the...
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Health Care Brands: How to Strengthen your Brand While You Wait for Your Digital Transformation

Health Care Brands: How to Strengthen your Brand While You Wait for Your Digital Transformation

Room for Digital Transformation for Health Care Brands You’ve probably had a friend tell you about her amazing physician. But did you ever hear anyone brag about their health insurer? Unlikely. Overall, individuals are pretty happy about quality of care. What they complain about is customer service. According to the Advisory Board, the top patient complaints include: communication (53%), long wait times (35%), medical practice staff (12%), and billing (2%). Fortunately, powerful organizations – companies who see shortcomings in today’s system –  recognize the room for...
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Brand Is the Best Foundation for Growth

Brand Is the Best Foundation for Growth

Emotive Brand Experts #6: Kelly Morgan Continuing our Emotive Brand Experts series, we’re interviewing past and present Emotive Brand clients to discover what they do better than anybody else — and how that expertise can be used to embolden your brand today. Kelly Morgan is Head of Marketing at Lyra, a startup that’s transforming behavioral healthcare. We’ve been working with Kelly to rebrand Lyra, and they just launched their new brand last week. In addition, they’ve secured their next series of funding! Kelly spoke with us to discuss key learnings from the rebranding process. What was the...
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What’s the Right Wellness Program for Your Brand?

What’s the Right Wellness Program for Your Brand?

The New Rules of Wellness Programs The EEOC recently issued new rules for employer wellness programs that have made a big splash in the media. With all the recent buzz around wellness, we began thinking about the overall value of these programs and how to build programs, as Obama hopes, that benefit employers and employees alike. What are the best practices for businesses as they incorporate wellness programs into their benefits packages? How can employers encourage wellness, while simultaneously respecting and protecting individual’s personal privacy and making sure employees never feel...
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