feelings and purpose

Action for Happiness is a movement for positive social change. We’re bringing together people from all walks of life who want to play a part in creating a happier society for everyone. This video from Action for Happiness spurred some thinking on brands and what people are looking for today. Let’s start by defining “happy”. It can be superficial – like what you feel as you watch a TV ad that makes you laugh or brings a tear to your eye. It can be profound – as in what you feel when you know that what you’re doing is doing good for others. We’ve...