Topics

empathy mapping


Entering Your Growth Stage: Position Your Brand, Not Your Product

Entering Your Growth Stage: Position Your Brand, Not Your Product

You just closed your Series A and you’re ready to share your story with the world. You built revolutionary technology that will be better, faster, cheaper—or all three—than anything else in the market. Now you need to hire top talent, build brand awareness, and equip your sales team to drive revenue. You know how innovative your technology is and you’re ready to create a new category. With customers in beta and limited clear competitors, you’re likely tempted to focus solely on your product and how much better your product is than anything else on the market. But a strong product vision,...
Read more >

The Role of Research to Develop Personas

The Role of Research to Develop Personas

New Year, New You It’s January again, and as with every year, many people are seeking to better themselves. The blank slate of a new year is full of endless possibility. Brands are not immune to this pursuit of self-improvement either. Equipped with a renewed budget and a clear head from the holiday break, many businesses are wondering what’s the best way to save time and money, turn insight into action, and find a meaningful place in their customers’ life. If you’re not already, it’s time to unleash the power of personas. Too often, brands are created, products are developed, and campaigns...
Read more >