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digital brands

On Creating Resonant Digital Brand Experiences Today

September 27, 2018 —

On Creating Resonant Digital Brand Experiences Today

Digital Brand Experiences We asked our design team about their point of view on building resonant digital brand experiences today. Here’s what they said. Historically, brands used to rely heavily on brand marketing and advertising for awareness of their products and services. But in the digital age, many brands are born solely online or as an app. In essence, screen only experience(s). What makes some of these brands good vs. great? Great digital brands are true utilities. Once you get into someone’s life and seamlessly integrate into their every day, that’s when you find success as a...
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Why These Brands Are On Their Best Digital Brand Behavior

October 13, 2016 —

Why These Brands Are On Their Best Digital Brand Behavior

All Brands Need Digital Brand behavior is what brings brand strategy to life. And today, brands that aren’t focusing on digital brand behavior can’t compete. Digitization is becoming the main pathway for consumer journeys across all industries. And the number of digital touch-points for brands is increasing by 20% annually. So digital is an integral part of the overall brand experience. And the brands with the best digital brand behavior are thriving for a reason. Digital Brand Behavior That We Love 1. Tell a powerful digital brand story: GE Through story telling, GE invites consumers and...
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