Topics

digital brand experiences


On Creating Resonant Digital Brand Experiences Today

On Creating Resonant Digital Brand Experiences Today

Digital Brand Experiences We asked our design team about their point of view on building resonant digital brand experiences today. Here’s what they said. Historically, brands used to rely heavily on brand marketing and advertising for awareness of their products and services. But in the digital age, many brands are born solely online or as an app. In essence, screen only experience(s). What makes some of these brands good vs. great? Great digital brands are true utilities. Once you get into someone’s life and seamlessly integrate into their everyday, that’s when you find success as a...
Read more >

Looking to Design Better Brand Experiences? Consider the Potential of Experience Design

Looking to Design Better Brand Experiences? Consider the Potential of Experience Design

Big Challenges in Branding As a brand strategy and design agency, we’re deeply immersed with what’s happening in the brand world. Sometimes, we are so focused on building the best solutions for our clients that we have to remind ourselves to take a step back and assess the big-picture challenges facing brands today. Recently, David Scott, Design Leader at Emotive Brand, did just this and attended the Design Gurus Summit and the Digital Design & Web Innovation Summit in San Francisco. Four days, many talks, panels, and iPad notes later, here’s what David learned: Nailing experience design...
Read more >