delight

I went back to find an older article I remember reading about the use of the word “delight” when talking about products due to a recent conversation with a client. “You can’t make a product delightful just by calling it delightful.” Above is a quote from Joshua Reeves Founder of ZenPayroll, now Gusto talking about Silicon Valley’s tendency to look beyond algorithms and code when describing their products. The article quotes numerous CEOs using the “delight” word to describe the impact they hope their offerings deliver. They all, of course, start to sound the same. To put the...