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create a culture of innovation


Give People Meaningful Reasons to Innovate

Give People Meaningful Reasons to Innovate

We often come back to the Fast Company blog post by Seth Kahan, a change specialist and author of, “Getting Innovation Right”, published in 2013. Many of our clients are looking for help creating a brand strategy and developing corporate values that will help create a culture of innovation. Seth presents three practical secrets for the innovative leader. We were particularly struck by his second secret: Secret #2. Articulate the Way Forward People rely on their leaders to craft a vision of the future that makes sense and can guide their everyday decisions. Most of the leaders I...
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