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corporate values

The Meaningful Workplace: Employee Engagement for the 21st Century

April 21, 2020 —

The Meaningful Workplace: Employee Engagement for the 21st Century

The meaningful workplace is an idea which seeks to address many of the pain points businesses are feeling as they try to get their enterprises fit for the future. This white paper will set out the advantages of building a purposeful, values-driven workplace with a meaningful culture that better balances the needs of both the employer and the employee.  It will explore how businesses can reach out to their employees on a new and more engaging human level that reduces the static inherent in typical company/employee interactions.  It will argue that when senior management seeks more meaningful...
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Why Don’t More Companies Value Their Values?

October 13, 2015 —

Why Don’t More Companies Value Their Values?

Corporate Values This question comes up for us often because we’re engaged with brands at an emotional level, not just intellectually or strategically. We’re working hard to connect brands to humans who make lasting emotional decisions a lot faster than they can come to logical ones. One of the strongest emotional binders for human beings is shared values – they’re the basis of religion, among other things – so it’s logical to conclude that companies with strong brands put a lot of value into their values. But often, they don’t. More likely, they neglect them for long stretches of time, and...
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April 3, 2015 —

Getting Employees to Live Company Values

“People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.” – Maya Angelou. The goal of employee engagement is to drive employee attitudes, behavior, morality, and ethics in such a way as to improve their productivity, morale, satisfaction, and usefulness within the organization. However, many companies have struggled with converting their proclaimed values into compelling, work-changing experiences for their employees that reach through to their brand strategy. Often, the problems have been that the values are typically expressed...
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Change How You Think About Values At Your Company

October 22, 2013 —

Change How You Think About Values At Your Company

“Values can be defined as broad preferences concerning appropriate courses of action or outcomes. As such, values reflect a person’s sense of right and wrong or what “ought” to be.” – Wikipedia Enterprises seek “appropriate” courses of action and outcomes, so they establish and communicate a set of corporate values. But, too many businesses find that employees aren’t sufficiently influenced by these values. In other words, they don’t fully embrace the ideals, they often act in “wrong” ways, and they don’t work together...
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