consumer experience

Connected TVs In our first post, we introduced you to revolution with two dimensions. First, technology is changing what TVs can do. Second, people are changing their behavior with respect to TV. Here, we continue to explore how this revolution challenges brand managers. Today’s applications and services on internet-connected TVs are what we can call “first generation.” By first generation we mean standalone services, which are accessed by the television viewer through a menu of “internet services.” In some cases, the manufacturer has provided a dedicated button on the remote control for...