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budget

Mistakes to Avoid When Activating Strategy

May 17, 2017 —

Mistakes to Avoid When Activating Strategy

Activating strategy is an integral part of moving your brand and business forward. Your brand strategy is a road map for success that positions your business for the future. It’s the set of tools meant to bring your brand to life and move your business forward. Activating strategy means you need a strong go-to-market plan in the hands of a motivated, aligned marketing team to steer how the brand looks, behaves, and speaks – inside and outside your business walls. Strategy is Set. So, What’s next?  The value of a strong strategy can’t be fully realized until the strategy comes into real life...
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Readying Your Marketing Budget

September 14, 2016 —

Readying Your Marketing Budget

For most companies, Q4 is a time of strategic planning and where every CMO and VP of Marketing prepares for marketing budget planning for the upcoming year. Questions You Want to be Asking It’s important for businesses to start the new year with a strategic framework that sets them up for success. Look beyond your marketing department for alignment within the rest of your organization to help refine and define your marketing objectives for planning purposes. What are the strategic initiatives for your business? What are your top marketing priorities from these strategic initiatives? What mix...
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