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brand strategy san francisco

Employer Brand: It Doesn’t Happen by Messaging Alone

October 22, 2015 —

Employer Brand: It Doesn’t Happen by Messaging Alone

“The words printed here are concepts. You must go through the experiences.” – Saint Augustine People today, including employees and prospective recruits, are looking for more meaning in their lives and in their work. This is why there has been a rise in budgets directed to more meaningfully connect with employers and an increase in budgets to develop a company’s Employer Brand. Messaging alone won’t pull employees in This is especially true when investing in your Employer Brand, and trying to build a Meaningful Workplace. It becomes far more involved than simply sending a PDF of the...
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Why All the Talk About Purpose and Brand Strategy?

January 29, 2015 —

Why All the Talk About Purpose and Brand Strategy?

A HBR blog post by Graham Kenny details the difference between the increasingly popular idea of purpose and the traditional corporate drivers of vision, mission, and values. His conclusion echoes our beliefs about the role and impact of a company purpose: “If you’re crafting a purpose statement, my advice is this: To inspire your staff to do good work for you, find a way to express the organization’s impact on the lives of customers, clients, students, patients — whomever you’re trying to serve. Make them feel it.” Mr. Kenny’s closing statement, “make them feel...
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