brand personality

The notion of ‘business agility’ — the ability to quickly adjust business resources and assets in a way that enables your business to prepare for or react to shifting markets and global conditions has always been important — but the experience of COVID-19 and the past 12 + months have driven that point home relentlessly. As we enter into this next phase of ‘the new normal’ one thing is certain: the world and how we work is forever changed and will keep changing — building a brand that enables your business to respond is the new opportunity. What’s required? The ability to adapt to...