amex

Want Everyone to Love Your Brand? Think Again. Don’t build a brand for everyone. Build a brand for the people who will become your most loyal and loving customers. You can’t be a match for everyone – especially if you’re at the earlier stages of growth. You don’t have the time, energy, or resources to successfully connect with such large, indistinct groups. A “let’s-make-everyone-love-us” mindset will only dilute what some people could really love about your brand. When we work with clients on developing target audiences, they often want to become like Nike or Apple – a brand that...