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activation

The Value of Investing in Your Brand to Drive Long-Term Growth


January 8, 2019 —

The Value of Investing in Your Brand to Drive Long-Term Growth


Attention Span Is Dead, Long Live Attention Span For years, we’ve been told that our attention spans are shrinking. There is so much information, so many channels and devices vying for our attention, that we couldn’t possibly focus on anything for too long. Combine that with economic pressures, shareholder expectations, and the race to keep up in the digital age, and you get something called short-termism. Fueled by our fixation on metrics, short-termism is a concentration on quick wins to move the needle. It posits an immediate, attention-grabbing impact over strategically driven,...
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Educate, Activate, Accelerate: Three Tips for Bringing Design to Life

July 3, 2018 —

Educate, Activate, Accelerate: Three Tips for Bringing Design to Life

Working on a brand project can feel a lot like being back in school. You do your homework, you research, you drink coffee late into the evening. And just like graduating, there comes a crucial moment at the end of the journey where the agency hands off the assets. This hard-earned diploma might be a new visual identity, a new website, or even just a new logo. As far as the SOW is concerned, the “work” is over — but of course, this is where the real work begins: activation. Sure, you may have a framed degree on the wall, but if you’re not taking active steps to bring those lessons to life,...
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