Topics

strategy


Brand Strategy for Professional Services Can Be Emotive

Brand Strategy for Professional Services Can Be Emotive

Professional services, like law firms, would do well to move beyond the rudimentary basics of branding such as identities, symbols, and colors, according to a blog post on Forbes.com. We couldn’t agree more. Like all businesses, professional firms face a challenging future with hyper-competition, commoditized knowledge, and accelerating change all looming on the horizon. These firms clearly need to get fit for the future – and their preparedness plan needs to include a major tune-up for their brands. However, we believe professional firms need to also leapfrog over the traditionally...
Read more >