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emotional connection

Mindful Leadership Leads to Meaningful Business

August 1, 2014 —

Mindful Leadership Leads to Meaningful Business

Mindful Leadership “I believe leaders are most inspiring when their message is deeply personal and yet resonant with the concerns of others.” – Gianpiero Petriglieri, INSEAD There’s a parallel between what makes a strong leader and what defines a meaningful business. As my recent interview with Mindful leaders combine a strong sense of self purpose with a capacity to make that purpose meaningful to others Professor of Leadership and Organizational Behavior at INSEAD underscores, a key driver of effective 21st Century business leadership will be mindfulness. Mindful...
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The Language of Meaningful Brands

July 28, 2014 —

The Language of Meaningful Brands

“Actions speak louder than words.” This adage is at the core of our beliefs about great branding. As we say, our most valuable contribution to a brand’s strategy is nothing but a set of words until the brand and its people act upon them. Indeed, we believe success is only achieved when a brand’s behavior, driven by a purposeful promise, leads to new meaningful outcomes. Of course, language is part of behavior. What brands and their people say is important for the creation of meaningful outcomes. As such, the move toward a more meaningful brand presence invariably calls for new...
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Good Leadership Character Leads to Good Brand Strategy

September 26, 2013 —

Good Leadership Character Leads to Good Brand Strategy

An excellent post at IMD.org speaks to two attributes that the writers, Professors Stewart Black and Allen Morrison, believe are necessary for leaders of global organizations today: emotional connections and integrity. I think this advice is great for any business leader, not only those operating at the “global” level. Here’s the section on emotional connections that talks about being sincerely interested in others, genuinely listening to others, and understanding different viewpoints. Emotional connections Global leaders need to establish personal, empathetic relationships...
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