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Is Revenue Hiding in Plain Sight? Six Steps to Refocusing on the Customer

Is Revenue Hiding in Plain Sight? Six Steps to Refocusing on the Customer

Leading an organization is a lot like trying to change the wheels on a bike while you’re still riding it. Half of the time you’re rethinking internal systems and how to assemble them in new ways. The other half, you’re just trying to keep the business running and avoid any major potholes. There are many different ways to drive an organization, but if you’re not thinking about customer experience at every touchpoint, it might be time for a tune-up. Sales, Engineering, or Marketing? If you’re a sales-led organization, you’re primarily focused on revenue, deals, price, and market...
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