Topics

brand values

What Generation Z Values From Brands

November 5, 2020 —

What Generation Z Values From Brands

Just a few years ago, Millennials were the hottest and most talked about generational cohort on the block, driving consumer behavior and value trends in the market. But in 2020, Generation Z has noticeably taken the wheel, accelerating actions and demanding accountability for brands to live and breathe diversity & inclusion, authenticity, and social responsibility. Who is Gen Z and why are they so influential? Gen Z, ages 8-23 today, are true digital natives. The first generation to be fully foreign to life before the digital landscape, Gen Z accounts for 20.46% of the total U.S....
Read more >
Brands That Celebrate Beautiful Human Values Enjoy Well-Earned Respect

April 10, 2014 —

Brands That Celebrate Beautiful Human Values Enjoy Well-Earned Respect

Steve Fuller of The House agency in Bath, UK kindly told us about this fantastic video about the rewards of giving. Steve demonstrated generosity by sharing it with us, we are doing the same with you, and now we hope you do it as well with everyone you know and love! And while you’re doing that, think about how your brand could contribute to the social good by promoting human values in lovely ways like this. Thanks Steve! To view “Unsung Hero” please click the following link: https://youtu.be/uaWA2GbcnJU Want a more emotive brand? Learn more here....
Read more >
Releasing The Pent Up Meaning Within Brands

January 8, 2014 —

Releasing The Pent Up Meaning Within Brands

One of the joys we have in our work is watching as our clients, who run highly successful companies, are surprised and delighted to see how their brands can matter more to people. We’re not in the business of creating illusions. We dig deep into our client’s business to uncover “meaningful truths” that are already operating below the surface. By shedding light on the rational and emotional value of these truths, we are able to show our clients just how much they can matter to people on both a rational and emotional level. What is most interesting to us is how our...
Read more >