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brand growth

Entering Your Growth Stage: Position Your Brand, Not Your Product

March 18, 2021 —

Entering Your Growth Stage: Position Your Brand, Not Your Product

You just closed your Series A and you’re ready to share your story with the world. You built revolutionary technology that will be better, faster, cheaper—or all three—than anything else in the market. Now you need to hire top talent, build brand awareness, and equip your sales team to drive revenue. You know how innovative your technology is and you’re ready to create a new category. With customers in beta and limited clear competitors, you’re likely tempted to focus solely on your product and how much better your product is than anything else on the market. But a strong product vision,...
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Brand Growth in a Saturated, Competitive Market: Yes, It’s Possible

May 31, 2018 —

Brand Growth in a Saturated, Competitive Market: Yes, It’s Possible

Brand Growth Despite Growing Competition Brands saturate our world. They are all looking to innovate faster, compete harder, and disrupt bigger. Why? Competition is tough – from both emerging and established brands. This forces companies to always be on their toes. But competition isn’t always a bad thing. Competition is what gives brands the motivation to do better and be better. If your market is crowded, it doesn’t mean your employees must work 18-hour days or that you have to outspend on advertising. Instead, what you really need to do is work smarter. Here are some ways you can grow...
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