According to a recent study, over half of workers – and an amazing 72% of students – list “a job where I can make an impact” as very important or essential to their happiness.
What does this mean to employers?
It means that they would benefit from establishing a meaningful workplace for their employees.
They would define a “purpose beyond profit” – a statement that sums up how what your company does, and how it does it, makes an impact in which employees play a vital part.
They would infuse their workplace with this purpose beyond profit by establishing a code of behavior that helps individuals focus, teams perform, and the entire organization align.
They would focus on creating an “emotional aura” within and around their company by encouraging their staff to make each other, and those they deal with outside the company, feel a set of emotions that flow from the company’s purpose without profit.
With these tools in place, an employer gives employees what they increasingly seek: work that matters.
As employees embrace this valuable feeling, and change their behavior, your business gains what it increasing seeks: a workplace that is more productive and gratifying, a market presence that is more appealing and worthy to customers, and a employer profile that makes your company a destination for the best new recruits.
Curious? Read more about what people want today in our paper, “The Age of Meaning“. See what stands between you and the people vital to your success in our paper, “The Meaning Gap“. Learn how you can give your employees what they’re looking for in our paper, “The Meaningful Workplace“.
