Tracy Lloyd

Founding Partner

“I love working alongside smart leaders who are not afraid to go against the grain to ensure their brand will help achieve the vision for their business.”

Tracy has been leading the agency and pushing the industry in purpose-led brand strategy since our inception. A prolific writer and change maker positioned on the cutting edge of brand strategy, she believes passionately in the power of purpose-led brands to drive business performance.

Tracy has built a strong reputation for bringing a smart, informed perspective to every business engagement. She’s quick to size up the dynamics of an organization and determine the right path forward. Her clear strategic thinking and honest advice make her a valued advisor to C-suite executive teams.

Tracy spent many years in technology, selling complex enterprise software, leading sales and marketing teams on three continents. In the Bay Area, she handled agency strategy, marketing and business development at San Francisco agencies.

University of New Hampshire, B.A. in Psychology