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social media

How CMOs Can Control Their Brand Message in the Age of Digital Sprawl

February 21, 2018 —

How CMOs Can Control Their Brand Message in the Age of Digital Sprawl

The New CMO What does a CMO do? Just a few years ago, that was an easy question to answer. You focused on building a brand. You managed your channels: press, radio, a TV spot, maybe even an outdoor installation if you were feeling ambitious. Like a conductor, you could orchestrate your brand message with Mozart-like precision. Marketing, itself, was a pure sport, clearly defined. Flash forward to today, and the blurred lines between technology, marketing, and sales are harder to discern than ever. Fluency in digital transformation has gone from a specialty to a requirement. CMOs need to be...
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Negotiating the Competitive Social Media Landscape of 2017

January 19, 2017 —

Negotiating the Competitive Social Media Landscape of 2017

A Changing Social Media Landscape In November of 2007, brands and businesses were given the opportunity to have an official Facebook presence. The same day, Pages for companies launched and 100,000 companies joined the social conversation. Established brand names, new businesses, local companies – they all felt ready and fired-up about social media and the magical aura that surrounded its impact for businesses at the time. As we enter 2017, social media – for many – feels like it has lost a bit of its magic. What were once feelings of excitement that surrounded the influx of platforms,...
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If You Don’t Have Anything Meaningful To Say, Social Media Won’t Help You Say It Better

March 15, 2012 —

If You Don’t Have Anything Meaningful To Say, Social Media Won’t Help You Say It Better

We loved this rant about the idea that social media is a “brand strategy”. Repeat after me, urges the presenter, “Social media is a channel”. So, if you’re struggling to make social media work for your brand, maybe it’s time to look at what your brand is saying through social media. How is it creating a better “give and take” between your brand and the people vital to its success? How is it helping people generate new meaning in their lives? How is it creating a new relationship, not simply deploying the same messages used elsewhere? Read the...
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