purpose statements

Why have a purpose beyond profit business strategy? Developing a purpose beyond profit business strategy has been gaining momentum in the business world, with both positive and negative attention. For decades, enterprises have had “mission statements”, “vision statements”, and  “values”. Check almost any corporate website and you’ll find these “drivers” of the business buried deep down and many clicks away from the surface. Despite having taken on these important steps to say what their business is all about, there’s often a big...