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product design


Don’t Let Your Product Ruin Your Brand

Don’t Let Your Product Ruin Your Brand

It’s a tale as old as time. You can’t sell product without a brand; you can’t sell brand without a product. Product designers and brand designers are sometimes viewed as adversarial disciplines, but in truth, both sides are working toward the same goal with different tools. But what’s the right balance? And how can you get the best of both worlds? To begin, a bit of level-setting. Product Designers Product design is commonly defined as the approach to building a new product from start to finish. This encompasses market research, identifying problems, product development, designing informed...
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Emotive Brand’s Take on the iPhone X Design: Color Us Skeptical

Emotive Brand’s Take on the iPhone X Design: Color Us Skeptical

iPhone X: Revolutionary or Not We’re a design studio, so it’s a given that Emotive Brand people are Apple fanboys. We followed the iPhone X launch enthusiastically and our collective hearts beat a little faster when Tim Cook announced the most revolutionary new product since the first iPhone hit the market. But as iPhone X’s new features were revealed, the collective air went out of the team — not just for the product, but also a bit for the Apple brand. The product definitely struck us as evolutionary, not revolutionary. And a brand that is beloved for over-delivering needs to be...
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