porsche

What is brand evolution? I think I found a solid example. I recently came across these photos showing two models of the classic Porsche 911. 50 years separate the two models, yet the clarity of the design concept are obvious in both generations. It is a brand “evolved”. Emotive Brand is about taking what is good and great about your business and brand today, and evolving it for a new generation, a new audience, or for the addition of a new product. It is about transforming the presence and feeling of your brand to make it more relevant and appealing, given how the rest of the...