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meaning


Bridge the Meaning Gap and Watch Your Brand Soar

Bridge the Meaning Gap and Watch Your Brand Soar

We believe there’s a growing gap between what your brand needs and what people want. Your brand needs to have a stronger presence today and be a better fit for the future. This means the people in your organization need to work better together to help you achieve your goals – but, we’re guessing they aren’t as motivated and collaborative as you need. People want more meaning in their lives and are more discerning about the products they buy, who they buy from, and the companies for which they work. This means your organization has to reach out to people in ways that...
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Need to meaningfully engage employees?

Need to meaningfully engage employees?

It is not easy to meaningfully engage employees. A study of some 90,000 employees worldwide shows that 71% of employees are, at best, only moderately engaged at work. The report is interesting because it also points out that “…engagement has little to do with employee programs, per se.” Rather, engagement is rooted in the “interpersonal” or “relationship” elements of the work experience. As such, employees really care about… What kind of leaders do I have and what is my leadership’s focus and commitment? What this company stand for? What...
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