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improving brand beahvior


Six Steps to Improving Brand Behavior

Six Steps to Improving Brand Behavior

On Your Best Brand Behavior Whether it’s B2B or B2C, brands need to be on their best behavior at all times. There’s nowhere to hide in this digital world when a brand misbehaves. A poor customer service experience, an offensive remark from a CEO, a bad workplace reputation, a lack of transparency, or lies, are types of brand behavior that create a lasting (and widespread) impression. When business suffers, often, a business can trace it back to a misstep in the brand’s behavior. And though it’s easy to revamp the website or roll-out workplace training as a quick fix, the real challenge...
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