humanizing technology

Humanizing technology is essential, but it doesn’t mean copying everything about Apple. It seems everyone holds up Apple as the perfect brand. Human centric design. Humanized communications. A human touch at every moment. Great products. Great marketing. Great branding. Great success. All good reasons to respect, and even envy, the Apple brand. However, does that mean Apple has a monopoly on the idea of humanizing technology… and the success that comes from doing that? Hardly. But a technology brand doesn’t have to copy everything Apple does (and look like a copycat in the...