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humanize your brand


Humanize Your Brand

Humanize Your Brand

We are constantly communicating. One generation ago, when my father left the house in the morning he did not communicate with my mother until he returned home in the evening – now we text all day. There’s a constant stream of information flooding into pocket via our smart phones. This has changed how a product or service promotes itself. How it gets attention and how organizations engage with people. If you’re not in people’s newsfeed, you don’t exist. This means brands must shift from talking at you to conversing with you. It means being louder, bigger and in your way more often, doesn’t...
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The Future Is Now – Humanize Your Product Or Service Or It Simply Won’t Sell!

The Future Is Now – Humanize Your Product Or Service Or It Simply Won’t Sell!

Brands often look to the future for clues on how to adapt to changing technology and culture. But much of what futurists say is coming can be acted upon today (e.g. human-centric branding). To learn about what the future may bring to digital marketing, Dana Rousmaniere spoke with Gerd Leonhard, “one of the leading media-futurists in the world.” What this futurist envisions Here are a few salient points from the discussion on the HBR blog: “You’re going to stop buying things from companies that don’t fit your values, just because you can’t see giving them the money.” “All of the companies of...
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