Topics

employee engagement


Brand Strategy Without Brand Behavior = A Car Without an Engine

Brand Strategy Without Brand Behavior = A Car Without an Engine

Brand strategy is step one. Defining the shifts to the brand required to live the new brand strategy is step two. We call that brand behavior. It’s becoming increasingly clear that brands need to run deep if they are to prevail in today’s world. This is because modern brands need to compete with not only each other, but also with an overwhelming number of ideas, considerations, and issues that flood the minds and hearts of the people important to any brand’s success. To cut through this noise, and to stand out in a meaningful way, brands need to exude a holistic and deeply...
Read more >

How Strongly Do People Want Your Brand to Be Meaningful?

How Strongly Do People Want Your Brand to Be Meaningful?

Based on our conversations with brand-owners (including our own clients), brands need to work harder than ever. There are many reasons for this. Brands want to get their employees aligned to a new vision, but their employees are unengaged. Brands want to attract new customers, but can’t find ways to break through the clutter. Brands want to hire good people, but don’t seem to attract people with passion. This list (which goes on and on) speaks to the gap between a brand’s rational business needs and the emotional human desires of people. When brands are self-absorbed, stuck...
Read more >

For Employees, Employee Engagement Starts With The Letter “C”

For Employees, Employee Engagement Starts With The Letter “C”

If one thing marks the companies with highly engaged employees, it is that the top people of the company – the “C-suite” – are in sync with the idea that “people matter”. Working together, these leaders put forth ideas, hopes and aspirations which their employees, in turn, use to fuel their personal desire to create more meaning in their lives. The leadership “walks the talk” by acting and speaking in ways that demonstrate their intent, their positive attitudes and their shared purpose. What sets these engaged workplaces apart is that the...
Read more >

Going Beyond The Numbers of Employee Engagement

Going Beyond The Numbers of Employee Engagement

We were reminded about the sign Albert Einstein had hanging in his office: “Not everything that counts can be counted, and not everything that can be counted counts.” We’re not here to say that the measurable dynamics of employee engagement don’t count. But we do believe that what really counts in employee engagement can’t really be counted. That’s because employees are inevitably driven by how they feel. There’s nothing strange in that; all rational thought and action is driven by emotions. So what drives how employees feel? More important, what...
Read more >

Why Recruits Say, “No Thanks”

Why Recruits Say, “No Thanks”

I came across an interesting article on recruiter.com the other day entitled, “7 reasons I’ll turn down a job after interviewing with you”. Two caught my eye: 1. You’re too negative – If you’re bad-mouthing the company, other employees, your workload, or even yourself, then chances are slim that I’ll come on board as your newest employee. Why? Because negativity is toxic. It tells me that morale is low and that you don’t enjoy your job. I recognize it’s possible that you’re just having a bad day, but it’s just too big of a risk to take. 5. You don’t tell me...
Read more >