Topics

emotive


Mastering the Art of Emotive Writing

Mastering the Art of Emotive Writing

Emotive branding works because it connects with people on a very real and personal level. But brands have multiple target audiences who are often very different from each other. They may be easily relatable, or they may not. So how does a brand speak in a way that truly resonates with each diverse audience? From an agency point of view, how do we at Emotive Brand approach emotive writing? This question relates mostly to messaging – communications aimed at key stakeholders who are very different people with different relationships to the brand. A typical audience mix might include employees,...
Read more >

Emotive Branding: Becoming a Global Movement? A Fellow Agency Share Its Thoughts

Emotive Branding: Becoming a Global Movement? A Fellow Agency Share Its Thoughts

Kindred Agencies Building More Meaningful Brands At Emotive Brand, we work to build meaningful brands that can change the trajectory of a business. Purpose and feelings sit at the heart of what makes our approach different. The awesome thing about sharing our unique methodology of emotive branding with the world is discovering like-minded people and agencies. Throughout our 8+ years, we’ve connected with agencies from across the world. From Amsterdam to South Africa, there are others who believe what we believe about brands – emotive brands drive business. Recently, a kindred-spirit agency...
Read more >

Nostalgic Brands are Capturing Hearts and Minds

Nostalgic Brands are Capturing Hearts and Minds

A Nostalgic Age As technologies continue to innovate and find new modes of connection, businesses need to move faster than the speed of light. But while moving forward is key to business success, many brands are looking backwards…and with success. Nostalgia is, no doubt, in. Bath & Body Works just announced the reintroduction of the old scents of the ’90s. The Sacramento Kings have embraced nostalgia with a new logo. Urban Outfitter’s is full of Polaroids, records, and retro cassette players. TV networks are bringing back ’90s favorites like Boy Meets World and...
Read more >

Does Your Brand Exude Meaning?

Does Your Brand Exude Meaning?

An emotive brand can’t simply advertise its way into being meaningful. It has to exude meaning at every opportunity. All too often brands seeking to appear more meaningful rely purely on tactical communications like an ad campaign. We are as likely as anyone to say, “that’s nice” after viewing an emotional commercial or a touching video on a company website. There’s nothing wrong with that, is there? Well, there can be. Sadly, these brands often come off as being superficial. They wear their feelings on their sleeves. And they use advertising to claim to be something...
Read more >