Topics

emotionally meaningful brands

Brand Strategy: How To Escape Commodity-Ville Through Emotions & Meaning

January 30, 2013 —

Brand Strategy: How To Escape Commodity-Ville Through Emotions & Meaning

We spotted a nytimes.com report that highlighted the fact that cars today – across the board – are more dependable than ever before. To quote David Sargent, spokesman of J.D. Power and Associates, “There are no really bad vehicles anymore.” This hasn’t always been the case. Ask anyone over 40 and they’ll probably know this definition of “Ford”: Fix Or Repair Daily. But, as with so many things, it’s getting easier and easier for competitors to level the playing field. Standing out today is harder than ever. Welcome to Commodity-Ville, next stop...
Read more >
Why We Love the Power of Inspiration

February 8, 2012 —

Why We Love the Power of Inspiration

One of our greatest pleasures comes from unveiling to our clients something they’ve never seen before: the meaning and emotional power that’s been hidden within their brand. When our clients suddenly see their business as a purposeful, emotive and gratifying force in the world – when they see it can hold a “meaningful position” in the hearts and minds of people – their eyes open wide, their pulses quicken and their imaginations ignite with possibilities. But, for us, the most gratifying aspect of our work will come as our clients bring the power of their “brand...
Read more >