corporate brand strategy

We’re willing to bet that more C-suite bottoms sit on Herman Miller chairs than any other brand chair. We’ll also go as far as to bet that a majority of those well-seated C-suiters would have a hard time telling an employer brand story as compelling and meaningful as Herman Miller’s. As they say in their videos, Herman Miller is more a company you work with, than one you work for. You may say, we just don’t have such a great story to tell. And we would say, “You don’t? Really?” We think you probably do more good than you’re aware of, because...