brands thrive from the inside out

Brand strategy that is not activated meaningfully within an organization can fall flat. The best way to ensure employees know how to bring a new brand strategy to life and live its brand promise is to develop a strategy for addresing workplace behavior. When we set out to build our methodology for brand strategy, we had two bold objectives in mind: 1. Reduce the emotional distance between people and brands, to make lives more meaningful, and brands more successful. 2. Go beyond simply stating a meaningful ambition for brands, by showing the executive team, the management, and every employee...