branding terms

Confusing Branding Terms It seems so many ” branding terms ” are being rendered meaningless these days and we tend to blur the difference between them. We use specific words in a broader context than originally intended. Often, we use words as umbrellas to bring together a multitude of ideas. But, among us, we’re not consistent in the way these words are used. As a result, if you ask three business people what a particular word means, you’ll get no fewer than five answers. Take these two words as examples: “Brand” and “Reputation” What does...