Positioning Strategy for High-Growth Tech Companies
High-Tech Companies Have Banished the Word Brand Strategy I’m not sure when it happened. I only know it has. Brand strategy is no longer something the tech world is asking for. Well, let me be clear, they are still asking for it, they just aren’t using the term brand strategy. Positioning strategy is the new brand strategy, at least for high-growth companies where time is of the essence. I’ve felt the shift first hand. As a co-founder of an agency, I’m the person who takes the incoming calls from prospects looking for an agency. It used to be that I would patiently listen for the words...
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