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brand strategy


Meaningful Workplace – Getting Employees to Respond Positively

Meaningful Workplace – Getting Employees to Respond Positively

Meaningful Workplaces are built by companies that aim to produce a more meaningful outcome from, and for, their people. To become meaningful, these companies adopt a new stance vis-à-vis their relationship with their employees. They strive to reduce the distance that’s been imposed through organization structures and prevailing attitudes. They seek stronger emotional connections up, down, and across their enterprise. They see their task as making their company fit for the future by making it fit for humans. They create a Meaningful Workplace master plan that defines their compelling reason...
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Going Beyond The Numbers of Employee Engagement

Going Beyond The Numbers of Employee Engagement

We were reminded about the sign Albert Einstein had hanging in his office: “Not everything that counts can be counted, and not everything that can be counted counts.” We’re not here to say that the measurable dynamics of employee engagement don’t count. But we do believe that what really counts in employee engagement can’t really be counted. That’s because employees are inevitably driven by how they feel. There’s nothing strange in that; all rational thought and action is driven by emotions. So what drives how employees feel? More important, what...
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The Goal is to Align Employees – But the Key Question is Not “How?”

The Goal is to Align Employees – But the Key Question is Not “How?”

Nothing slows down an enterprise more than a workforce that is working at cross purposes, unmotivated and uncaring. And nothing dims the prospects of an enterprise more than having a workforce that fails to innovate, isn’t inspired to be creative, and which just checks in and checks out day after day. The eternal question is “how” to align employees to what the business needs and there are many methods, tools and professionals devoted to getting employees to shift their attitudes and behaviors. But, even these efforts are not producing the desired result. We believe this is...
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Why Recruits Say, “No Thanks”

Why Recruits Say, “No Thanks”

I came across an interesting article on recruiter.com the other day entitled, “7 reasons I’ll turn down a job after interviewing with you”. Two caught my eye: 1. You’re too negative – If you’re bad-mouthing the company, other employees, your workload, or even yourself, then chances are slim that I’ll come on board as your newest employee. Why? Because negativity is toxic. It tells me that morale is low and that you don’t enjoy your job. I recognize it’s possible that you’re just having a bad day, but it’s just too big of a risk to take. 5. You don’t tell me...
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Startups, Change the Conversation With Your Engineering Team

Startups, Change the Conversation With Your Engineering Team

It’s an all too familiar startup sight. Your technical co-founder and dev team have their eyes glued to screens of scrolling code as their fingers fly across keyboards and music blasts through their earbuds. They are driving hard toward the launch date, losing themselves in their work and consuming Red Bull like there’s no tomorrow. Time for a breath of fresh air. Writing on Quora, Nikos Moraitakis, Founder & CEO of WorkableHR.com, sets the following as one of ten helpful tasks non-technical co-founders should undertake: “Nurture good spirit, keep everyone...
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