How Do You Define the Purpose of Your Business?
Seeing Profit as a Consequence, Not a Purpose Like many, you probably default to saying, “To make profits”. And while that is certainly an aim of every capitalistic enterprise, it falls short as a useful and motivating driver of an enterprise. Too great a focus on profits draws attention away from the triggers of success in today’s world. Successful leaders see profit as consequence For more and more leaders, another North Star is rising. By embracing the notion of “purpose beyond profit”, these leaders don’t forego their obligations to generate profits for shareholders. But they subjugate...
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