brand marketing

Once again drawing from our white paper, “Transforming your brand into an emotive brand”, we explore another of the key drivers of our thinking, “Purpose Beyond Profit”. Here’s how we recap this idea in our paper: As an emotive brand, your brand lives to a promise that embodies a purpose that goes well beyond profit. As such, you use your brand’s promise to establish and reinforce the higher-ground connection that customers and employees find emotionally meaningful. By thinking beyond profit, you reveal your commitment to connecting with people in truly...