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brand design


Designing and Maintaining an Emergent Brand

Designing and Maintaining an Emergent Brand

When the Emotive Brand design team creates a brand system, we design it to last for many years. In order for a brand system to last that long, it needs to be consistent with a specific core idea, yet flexible enough to grow over time in order to accommodate changes in the landscape, growth into new sectors, building out sub-brands, etc. Let’s explore two different methodologies in conducting brand design and the end result of each: modernist design and emergent design. Modernist Design: One Solution Modernist design methodology is built on the practice of digging to find the golden nugget of...
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Don’t Let Your Product Ruin Your Brand

Don’t Let Your Product Ruin Your Brand

It’s a tale as old as time. You can’t sell product without a brand; you can’t sell brand without a product. Product designers and brand designers are sometimes viewed as adversarial disciplines, but in truth, both sides are working toward the same goal with different tools. But what’s the right balance? And how can you get the best of both worlds? To begin, a bit of level-setting. Product Designers Product design is commonly defined as the approach to building a new product from start to finish. This encompasses market research, identifying problems, product development, designing informed...
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5 Common Mistakes in Brand Design Today

5 Common Mistakes in Brand Design Today

The Brand Design Journey If you’re looking for a brand design or redesign, you’ll need more than a logo or a new website. Brand design is bigger than that. Designing a brand entails designing every moment and experience people have with your brand. It’s about every touchpoint, and these days nothing goes unnoticed. Brand design reflects how your brand looks and how it feels. This means colors, graphic language, typeface, photography, and your logo. In the end, brand design is what brings the brand to life. It’s what makes your brand recognizable and powerful to the people that matter...
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