Brand Naming: Bodega Startup Sparks Major Backlash. Here’s Why.
Bodega is not your new bodega. The online world is angry with Silicon Valley startup Bodega, which has chosen a brand name that equates itself with the beloved New York corner store. The brand articulates its value as “everyday essentials, instantly.” It offers large vending machines / minibars / mini-shops – whatever best fits the environment – all contained within a box. The brand calls the boxes Bodegas. Bodegas use the latest technology to create cashless, card-less experiences. Gym-goers can buy new headphones when they forget them. College students can purchase last-minute detergent...Read more >