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b2b brands

Your Business Issues Just Might Have A Brand Solution

September 20, 2016 —

Your Business Issues Just Might Have A Brand Solution

Top-of-Mind Business Issues for the C-Suite When you spend a lot of time working with people in the C-suite, you’re exposed to C-sized business issues. And those larger strategic problems can’t be solved by the CEO alone, or often times by existing resources. When changes in your industry push you to shift business strategy, it’s a sign that your brand strategy needs to shift in a synchronized way in order to reposition for success. We’ve surveyed C-level executives about the number one desire they have for their brand strategy.  Know what they want? Differentiation. A competitive advantage....
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Time to Reconnect Your B2B Brand to Your Bottom Line

March 9, 2016 —

Time to Reconnect Your B2B Brand to Your Bottom Line

Is your B2B brand disconnected from your daily operations? Do your senior executives consider your brand as they make decisions, sell to clients, hire staff? Are your employees able to draw from your brand the inspiration and motivation they need to be effective and gratified in their work? Do your partners know enough about what your brand is trying to achieve to offer the best possible assistance? Are your investors believing that your brand is building value for them? Do your customers resonate with your brand in ways that distance you from your competition? If your brand is simply a logo...
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Top B2B Business Problems We are Asked to Solve

April 14, 2015 —

Top B2B Business Problems We are Asked to Solve

When you’re a brand strategy firm with a B2B technology focus, there’s no better place to be than the heart of the San Francisco Bay Area. Silicon Valley has extended everywhere the bay waters touch the shore, so our location on the Oakland waterfront puts Emotive Brand at the epicenter of the action. Living and working in the middle of this incomparable start-up mecca, we’re surrounded by some of the greatest technology companies ever built, with leading VCs and amazing entrepreneurs as friends and neighbors. For many years, we’ve used brand strategy to solve business problems. Since we...
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B2B Brands Desperately Need Ways to Differentiate Themselves

May 20, 2014 —

B2B Brands Desperately Need Ways to Differentiate Themselves

The pressing need for differentiation in B2B “Features easily blur into other features. It is increasingly difficult to differentiate on a product or service level as competitors find it easy to quickly duplicate innovation. So, where can B2B brands effectively differentiate? We think it’s by connecting to people on a higher level through meaning and feelings.” It is natural for people engineering teams, product teams and product marketing teams to see their B2B product or service as something special, unique, and important. Unfortunately, this makes it all the more difficult for...
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