Toni Morrison is a great American novelist who, in a recent interview, pinpointed one of the reasons we are entering the age of meaning.
For all sort of reasons, life in the Industrial Age of opulence lacked meaningful nourishment.
It left people feeling empty, which lead them to try to fill the gap with junk food, junk clothes, and junk ideas.
But today, people no longer find it easy to toss off meaning; rather, they are actively navigating to find those things which offer nourishment.
Among other things, they are searching out businesses that share their values with respect to social and environmental concerns.
They are gravitating towards products and services that make them smarter, wiser, fitter, and more responsible.
This prompts a key question for your business:
How can your business work to meaningfully enrich the lives of its employees and customers?
In other words, how can you take what you do now and extract it’s essential meaning?
How can you then build on that meaning by evolving your management style, refining your offering, re-engaging your workplace, and re-shaping your market presence?
Our business is to help you define why your business can matter and to help you make it matter to all the people vital to its success. We can draw out your essential meaning and translate it into a platform from which you can build a business that truly matters.
